Bang Olufsen DNA Collection
NFT News

New NFT Collection by Olufsen and Hackatao


For its new NFT collection, Bang & Olufsen teamed up with Italian crypto artist duo Hackatao. The first of its kind, this collaboration between design, art, and music is being led by a Danish high-end consumer electronics manufacturer. Hackatao and other Web3 artists have collaborated on a new line of NFTs inspired by Bang & Olufsen’s digital devices and they’re calling it the Bang & Olufsen DNA Collection.

About the Bang & Olufsen DNA Collection

The Bang & Olufsen DNA Collection is, in a word, a limited run of 1925 NFTs co-created with prominent members of the Web3 community. In reality, “1925” is the founding year of the legendary corporation. Bang & Olufsen is making a major entrance into the metaverse with its new NFT initiative, and there are plenty of benefits in store for its loyal followers.

Artists Hackatao, Thomas Lin Pedersen, and Shavonne Wong are working together. Furthermore, artists like RAC and Gramatik & Luxas have lent the project some of their musical enchantment.

So for every NFT in the set is an individual B&O digital asset. The Beogram 4000 record player, the Beoplay A9 media player, the Beolab 90 Speakers, and the Beoverse Alpha, a cutting-edge digital audio system, will serve as the flagship products.

About Hackatao x Bang & Olufsen

Members of the Hackatao community will be included in the collaboration with Bang & Olufsen. Six Queens+Kings collectors will modify their Royal NFT using hacking tools at Hackatao to provide more context. After that, this information will be used to infuse B&O hardware with their unique artistic DNA.

In addition to the NFTs, people who have minted the NFTs will receive a dynamic “Art Vial” in December and a “Music Vial” in January. The NFT will be combined with these to make a truly remarkable work. Launching on Bang & Olufsen’s NFT-only website is the DNA collection.

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